Villa Travignoli is situated in the Chianti Rufina region, located in the northeastern hills of the Chianti growing area, 25 kilometers east of Florence at the meeting of the Arno and Sieve rivers. The vines enjoy a southern exposure, calcareous soils, and an altitude ranging from 250 to 400 meters above sea level. The sun shines on the vineyards for the entire day, facilitating a full ripening of the crops and protecting them from mold and dampness. The close proximity to the Apennine Mountains assures optimal temperature variation and cooling winds during hot summer nights. This change in temperature helps extend maturation time and creates greater complexity in the wines from Rufina. Villa Travignoli cultivates 70 hectares of vineyards primarily focusing on Sangiovese but also including varietals such as Cabernet Sauvignon, Merlot, and Chardonnay.
Vallembrosan records connect Travignoli and wine production from as far back as 1100 A.D, Today, Travignoli is run by Giovanni Busi and the Busi family and has received the "Italia 150" award from the Italian Chamber of Commerce, recognizing Travignoli's success and longevity as one of Italy’s most antique enterprises.